360° Organizational Health Check & Strategic Plan for the Future

Strategic Planning Best Practices, Tools, Techniques

Organizational Health Check & Diagnostic
Organizational Health Check & Diagnostic

Does your company encounter any of the following, yet you are unable to determine the root cause?

  • Loss of Market Share vs. Competitors

  • Eroding Profit Margins

  • Employee Churn

  • High Cost of Goods Sold (COGS)

  • Sales and Marketing Ineffectiveness

  • Data & Information Gaps or errors

  • Lower Morale

  • Declining Productivity

  • Inefficient Processes, leading to ever growing labor costs

  • Lack of automation vs. competitors

  • Ineffective Strategic Planning

If you answered “Yes” to any of the above, then perhaps you should consider conducting an organizational health check diagnostic to determine your company’s current state across a number of corporate capabilities.  This assessment will lead to the following valuable and actionable organizational insights:

  • Key organizational gaps

  • Management strengths & weaknesses including developmental needs

  • Organizational strengths

  • Strategic Planning Deficiencies
  • Organizational aspirations for future capabilities and performance

  • A set of prioritized future state capabilities

  • A 5-year road-map for building your future state capabilities including business case and ROI for each future-state road-map initiative


Process for Organizational Diagnostic & New Strategic Plan Development
Process for Organizational Diagnostic & 5-Year Strategic Plan Development

While the organizational health check and diagnostic is very extensive and comprehensive, the overall high level process used can be distilled down to four (4) easy steps as follows:

  1. Determine Organizational Change Drivers – Through a series of Key stakeholder interviews and work-shops, determine what the top line organizational issues and change drivers are in order to use them as input into diagnosing the organization’s current state

  2. Determine Organization’s Current State Health & Capabilities – Through a series of Key stakeholder interviews and current state assessment work-shops, holistically baseline the company’s top line organizational capabilities – sales, marketing, financial practices, organization, management practices, processes, etc.
  3. Determine Organization’s Desired Future State via Strategic Planning– While interviewing key stakeholders determine gaps in the current set of holistic capabilities and determine a consensus for key future state capabilities that need to be developed, implemented and/or evolved.

  4. Develop 5–Year Future State Fulfillment Road-map – Logically and systemically develop a blueprint via Strategic Planning for when and how to implement the needed capabilities of the future determined in step #3

Business Change Drivers

Per step #1 of the process, above is an example of a set of high level organizational change drivers that were cultivated through a series of executive interviews.

Organizational Capability Diagnostic Structure

In order to holistically assess an organization’s current state health and strategic planning capability levels, I have developed a comprehensive and systemic diagnostic process along with structured questions and interview guides used to interview key stakeholders and to conduct assessment work-shops.

Sample Client Organizational Diagnostic Analysis Executive Summary
Sample Client Organizational Diagnostic Analysis Executive Summary

Above is a great tool I use to perform a final read-out summary of a the current state health assessment of the strategic planning results. The chart is an Excel Spider Chart (Google it and how to create) and is used to benchmark an array of multi-dimensional capabilities. In this example, based on the summary of all interviews and workshops, the red line represents the summary score for seven (7) current state capability areas for a large pharmaceutical client.

The blue line is the summary consensus score for what the organization feels should be the capability levels for the future state for these same seven (7) capability areas.

A green oval represents a small gap between current and future state capability levels; a yellow represents a moderate gap; and, lastly, a red oval highlights a large or very large gap between current and future state capabilities (e.g. Financial Control, Rigor).

Strategic Planning - Organizational Structure Diagnostic
People & Organizational Structure Diagnostic

Above is a sample “deeper dive” into the analysis performed under the capability area “People & Organizational Structure” shown in the previous executive summary chart. In this example, we see that “Communication” and “Management Processes, Policy” have the largest capabilities gaps while “Skills” and “Organizational Structure” have the smallest capability deltas (difference between current state and desired future state).

This is just one article of 60+ I have written on Customer strategy, CRM, marketing, product management, competitive intelligence, corporate innovation, organization excellence & change management – all of which I have significant experience in delivering for Fortune 500 companies.  My blog is now followed by nearly 158,000+ world-wide.

For Additional Information on Strategic Planning Best Practices:

Organizational health is a critical factor in determining an organization’s ability to execute strategy, adapt to changing market conditions, and achieve long-term success. High-performing organizations regularly evaluate leadership effectiveness, organizational alignment, customer focus, operational performance, employee engagement, and strategic readiness to identify strengths, weaknesses, opportunities, and risks.

A comprehensive organizational health assessment provides leadership with valuable insights that can be used to improve decision-making, strengthen alignment across departments, increase organizational agility, and enhance overall business performance. When combined with strategic planning, these assessments can help organizations establish clear priorities, allocate resources more effectively, and develop actionable plans for sustainable growth.

For additional information on organizational health and strategic planning, review these resources:

Organizations that continuously evaluate their organizational health and align their strategic Strategic Planning with evolving business, customer, and market requirements are often better positioned to improve performance, strengthen competitive advantage, and achieve long-term success.

How to Understand the “Market” in Marketing & How It Is Critical to Your Company’s Long-Term Success

Market Analysis Best Practices

Market Analysis Best Practices
                             Market Analysis Best Practice

 

 

 

 

 

 

 

 

 

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Effective marketing must include leveraging an array of holistic market insights

 

Market Assessment Components
                                Market Assessment Components

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Market Analsis Client Example

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The following is an array of insights that I created for a client who represents one of the top luxury resort companies in the world. These insights were designed to accomplish the following:

  • Develop Financial and market Insights to Increase revenue while decreasing costs

  • Help understand the market dynamics of the target market

  • Assist in identifying root causes for customer purchases, repeat purchases and the opportunity they have to boost customer loyalty

  • Improve the effectiveness of current marketing efforts by more effectively leveraging market insights

  • Develop a 5-year transformation plan to enable new capabilities that allow them to fulfill their future vision state

Best Practice Market Trend Insights
                          Best Practice Market Trend Analysis

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Market Capacity Analysis
                                Market Capacity Analysis

Best Practice Market Capacity/Growth Insights

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Best Practice Market Supply & Demand Analysis
                Best Practice Market Supply & Demand Analysis

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World-Class Market Supply & Demand Analysis including Market Trend Insights

 

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Market & Competitor Price Analysis - Comparison
          Market & Competitor Price Analysis – Comparison

Market Competitive Pricing Analytics

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Competitive Pricing Analysis
                             Competitive Pricing Analysis

Market & Brand Competitive Pricing Insights

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Brand Pricing Consistency Analysis
                             Brand Pricing Consistency Analysis

Company Net Daily Revenue Analysis

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Target Market Sizing Analysis
                                    Target Market Sizing Analysis

Market Profiling, Sizing & Penetration Analysis Example

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Market & Marketing Loyalty Analysis
                           Market & Marketing Loyalty Analysis

Market & Brand Loyalty Insights: Likelihood to Purchase Again, Loyalty Opportunity

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Best Practice Marketing Effectiveness Analysis
              Best Practice Marketing Effectiveness Analysis

Marketing Mix Optimization & Marketing Campaign Effectiveness Analysis

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Return On Invested Capital (ROIC) Analysis
                   Return On Invested Capital (ROIC) Analysis

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Return on Invested Capital Analysis (ROIC): Spread Growth, Competition’s Return on Invested Capital, etc.

Cost of Goods Sold (COGS) Competitive Analysis
              Cost of Goods Sold (COGS) Competitive Insights

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Company & Competitive Margin, Cost of Goods Sold and Selling General & Administrative (SG&A) Analysis

Cost of Goods Sold (COGS) Trend Analysis
                  Cost of Goods Sold (COGS) Trend Analysis

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Selling General & Administrative (SG&A) Projection & Trend Insights

 

Revenue Target Analysis
                                Revenue Target Analysis

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Historical Revenue Analysis: Budget vs. Actual

Earnings Before Interest & Taxes (EBIT) Analysis
              Earnings Before Interest & Taxes (EBIT) Analysis

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Earnings Before Interest & Taxes (EBIT) Target & Margin Analysis

EBIT Scenario Projection Analysis
                        EBIT Scenario Projection Analysis

Market Strategy & EBIT Analysis

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Best Practice Transformation Plans
                       Best Practice Transformation Plans

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Best Practice Transformation Plans: Balances Capability Development with Corporate Vision & Reality

 

World-Class Transformation Plan Inputs
                   World-Class Transformation Plan Inputs

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A Best Practice Transformation Plan Includes a Multitude of Holistic Inputs

 

For Additional Information on The Topic of Market Analysis

Understanding the market is one of the most important responsibilities in marketing. Organizations that continuously monitor customer needs, competitive activity, market trends, and changing buyer behaviors are better positioned to identify growth opportunities and develop strategies that create sustainable competitive advantages. Effective market analysis helps companies align their products, services, messaging, and investments with the evolving needs of their target audiences.

A strong market orientation also enables organizations to make more informed decisions, reduce business risk, and improve long-term performance. By combining customer insights with market research and competitive intelligence, marketing leaders can better anticipate changes in the marketplace and adapt their strategies accordingly.

For additional information on understanding markets, customer needs, and market-driven strategy, review these resources:

Organizations that invest in understanding their markets are often better equipped to create customer value, improve competitive positioning, and achieve long-term business success.