Social Media Influence Archives

HOTEL SOLD OUT ?? – SOCIAL NETWORK YOUR WAY IN

August 11, 2011 2 Comments

Social Networking Killer Case Study

Date: July 1st, 2011, Situation – Hotel Sold Out on 1^st of 2 day Planned Stay – Hyatt Regency Philadelphia at Penn’s Landing is the best hotel for my upcoming & out-of-town meetings, but I can only book Thursday July 14^th, not Wednesday July 13^th which is completely booked – no luck in booking 2 consecutive nights at this same hotel. The hotel showing booked for 7/13 for many days. Call hotel – they say the hotel is oversold. I obtain Hotel General Manager’s name from front desk agent – his name is Mike Costello.

Date: July 10^th, Action Plan – Find Mike Costello on LinkedIn, Send Him an Invite, Ask to Connect due to ‘upcoming stay at hotel’

Date: July 9th – Connect & Correspond to the Hotel General Manager – Mike Costello, General Manager from the Hyatt Regency Philadelphia at Penn’s Landing Connects with me. I send him an e-mail based on his e-mail address being available on his LinkedIn profile:

Date: July 11^th, Update, Receive Response E-mail From Hotel General Manager: Mike Costello e-mails me indicating the 13^th is completely sold out and suggests that I drop my bags off early on Wednesday so I could proceed to my planned meetings. Mike Promised to “review our status tomorrow for any changes due to cancellations or people not showing up without indicating so.”

Date: July 11^th, Update, Send Response E-mail To Hotel General Manager:

Date: July 12^th, 9:30 AM, Update, Receive a “Reservation Change” E-mail from Hyatt indicating my reservation for the 13^th had been made.

Social Networking the 13th Opens Up, Reservation Changed, I'M IN ! :)

Date: July 12^th, 11:24 AM, Update, Receive an E-mail from Hotel General Manager. Mike Costello indicates I am I am “Set for Wednesday “ (the 13^th) and wishes me “Safe Travels”. I write back immediately indicating “Thank you so much!”

Date: July 14^th,9AM, The last day of my stay. I make it a point to visit the hotel Administrative offices to thank Mike, but unfortunately he is a meeting. I convey my “Thank you” to his Administrative assistant. She Promises to relay the message to him.

Date: July 14^th, 4PM, Call from Hotel GM while on the train on my way home. Receive a phone call on my cell phone from the hotel GM (Mike Costello) indicating he was glad to be able to help me and appreciated the fact that I told him that his hotel was top-notch and that I really enjoyed my stay. Mike then said to please consider coming back to his hotel when I am in the area again. I told him I would now consider no other hotel except the Hyatt Regency Philadelphia at Penn’s Landing to stay when in the area due to the following:

1) His world-class customer service and going above and beyond to assist guests

2) The way the hotel was run as a model of hospitality from the excellent level of guest service and the excellent staff that was always willing to help at every instance.

Bottom line – Persistence and connections do pay off (I seldom take no for an answer and always ‘figure out how to get to the goal line’ no matter what – my nickname was “tank” in college days for being so persistent and always getting the job/task done), but only if this persistency is met by a savvy and World-Class Hotel General Manager like Mike Costello from Hyatt.

If you are in the Philadelphia area, I urge you to seriously consider the Hyatt Regency Philadelphia at Penn’s Landing – the staff, the management and accommodations are world-class and 5-star all around.

For Additional Information on This Topic

Social networking has fundamentally changed how individuals and organizations connect, collaborate, and solve problems. In many cases, a well-developed professional network can provide access to opportunities, information, and resources that may not be available through traditional channels. Whether seeking business opportunities, career advancement, customer referrals, or even last-minute solutions to everyday challenges, strong social networks often create value beyond what transactions alone can accomplish.

Organizations can apply these same principles by building online communities, encouraging customer engagement, and fostering authentic relationships through social media and professional networking platforms. As social networking continues to evolve, the ability to develop and maintain meaningful connections remains a critical success factor for both individuals and businesses.

For additional information on social networking and relationship building, review these resources:

The Complete Guide to Social Media Marketing
HubSpot Social Media Marketing Guide
Networking: Building Relationships for Professional Success
Indeed Career Guide on Networking

Strong professional and social networks often create opportunities that would otherwise not exist, demonstrating the lasting value of relationship building in both personal and business environments.

Filed under CRM, Social Media Tagged with benefit of social connections, best managed hotels, best run hotels, Connect for success, excellent hotels, great hotel stories, Hotel General Management, Hotel general manager, hotel general managers, hotel managers that care., Hyatt hotels, Hyatt Regency Penn’s Landing, leveraging social media, Leveraging your social network, make social connections, Mike Costello, Network Leverage, Networking to Success, Penn’s Landing Philadelphia, Philadelphia, Philadelphia hotels, power of social connections, power of social media, SCRM, Social Campaigns, social connection benefits, social connection leverage, social connection value, Social Connections, social connections for profit, Social Media Campaigns, Social Media Influence, Social Media Influencers, social media leverage, Social Media Relationship, Social Media Sales, Social Media Success, Social Media Success Stories, Social Media Success Story, social network power, social networking, value of social connections, where to stay in Philadelphia

Social Media LIFT Defined. My LIFT Score = 42,347. What is Your Score and/or Your Organization’s Score?

June 17, 2011 9 Comments

Question 1: What specifically is Social Media LIFT (a.k.a. Reach)?

Answer 1 The calculation is simply as follows: LinkedIn{Connections}+Facebook{Friends}+Twitter{Followers}.

My Social Reach (LIFT) total social is as follows = LinkedIn “Connections” (7,078)+ Facebook “Friends” (4,727)+Twitter “Followers”(30,542)+ This means I have access to communicate my message directly to 42,000+ individuals who have opted-in to receive (follow) my messages. Charts 1 & 2 clearly depict what Social Media (SM) Lift is and how I derived at my score:

This chart (#1) speaks to the definition of what a social media reach (LIFT) score is as follows:

Chart 1 – SM Lift Definition

This chart (#2) speaks to what my specific social media reach (LIFT) score is and how it is calculated:

My Social Media Reach (LIFT) Calculation

Chart 2 – SM Marketing Lift Calculation

Ever notice firms claiming to be experts in SM, yet have relatively low Social Reach and Lift Scores? I have seen global consulting, database management, direct marketing and even advertising agency firms with paltry scores under 10,000, all claiming to be able to help you develop ‘world-class social media programs’. My question to you is, if they are unable to develop decent reach (LIFT) for their own firms (i.e. earn a high SM lift score), then how in the world will they be able to help you and your organization? Social Media Lift loosely translates to Database Size in traditional marketing & CRM terms.

WHY IS SMM LIFT SO IMPORTANT?

Let’s reveal the root of the problem with a set of simple questions as follows:

Question 2: What will most social media & traditional media firms try to sell you so that THEY make the most $$?

Answer 2: Setting up Facebook fan pages, developing new websites, setting up infrastructure and establishing your presence in social media, the web, etc. While these get you established in social media or the web, they do little to provide bottom line value to your business. Building social media infrastructure without adding effective lift is like having a gun with just a few bullets – Looks impressive, but will enable you to only hit a very few targets with limited results.

Question 3: What will provide you with the highest business value from social media?

Answer 3: Having a large social LIFT Score (a.k.a. SM reach), bigger than your competitors, so that you may communicate, sell, brand and influence your followers. Without effect LIFT you are limited by how widespread you can leverage your message to the world.

Of course having high quality contacts and building relationships with them is equally important, but if you don’t have a decent lift score or social media following, you can’t get do either of these next steps. I, for example, have screened each of my friends/connections/follows to ensure they are of high quality and are of the type that can help my business grow. In this case, Reach Quality = Correlation of Lift contact Needs/profile to your brand messaging/content.

HOW DO I ACHIEVE A HIGH LIFT SCORE?

Question 4: How do you attain a high social media lift score?

Answer 4: By running effective social media follower, friend, connection campaigns to increase your lift score. There are many examples of these campaigns by organizations such as ‘help us reach 100,000 Facebook fans and we’ll donate to $x to charity’, ‘when we reach 50,000 followers, we’ll host a fan appreciation party’, please connect to me for important news on topic x’, etc. It is surprising how many organizations establish themselves in social media (‘hey, I’m now here’), but then do nothing do increase their fan bases, reach, etc. The web is littered with firms that have taken the first step in getting into social media, but have done very little to expand their presence and LIFT scores. This last step is the most important in ‘getting real’ in terms of social media. I have developed a very unique cross-platform campaign system that is highly effective in gaining connections, friends, followers – hence my high LIFT score.

HOW CAN I MONITOR & MANAGE MY OWN LIFT SCORE?

If you really want to determine your score, your firm’s score or that of a SM company you want to hire, you now have to look no further than a relatively new site called SocialChiefs.com (http://www.socialchiefs.com) . You submit your account information to this site and they calculate your social media reach (LIFT) for you (http://www.socialchiefs.com/default.aspx?c=3 ). I recently did this and found out in recent weeks that I was rated the #4 globally in SM Reach by SocialChiefs per the following chart:

SocialChiefs.com Global SM Reach (LIFT) Rankings

Chart 3 – Global SM Reach Ranking as Rated by SocialChiefs.com

The following chart illustrated my specific reach (LIFT) calculations by SocialChiefs.com

SocialChiefs.com Global Social Media Reach (LIFT) Calculations

Chart 4 – Specific Global SM Reach (LIFT) Calculations as Rated by SocialChiefs.com

Question 5: What is your SM reach (LIFT) score and what is the score of the social media firm you’ve hired?

Commentary on your score – If you hired a SM firm to build you SM presence and now your LIFT score is under 10,000, then you likely got ripped off and/or not netting the true power of social media. They took the big $$ to get you set up in social media and then left you hanging with paltry reach (LIFT) numbers (<10,000) which is equivalent to taking the money and leaving you with little to show in terms of real business value. “Hey look at my Facebook Fan page – isn’t it great! But I only have 200 fans to communicate with – was this really worth it?”

For Additional Information the on SM Marketing Topic

SM influence is often measured by visible metrics such as followers, likes, comments, and shares. However, true SM influence and social media engagement are better evaluated by the ability to generate meaningful conversations, expand reach, build credibility, and motivate audiences to take action. Organizations that focus on creating valuable content and authentic engagement often achieve a significantly greater impact than those focused solely on growing audience size.

For additional information on measuring social media influence and understanding the relationship between social engagement and business results, review these resources:

SMM: The Complete Guide
HubSpot Social Media Marketing Guide
How to Measure SM ROI
Hootsuite Social Media ROI Guide

As social platforms continue to evolve, organizations should regularly assess not only their SM reach but also the quality of engagement, audience trust, and the business value generated from their social media activities. These factors often provide a far more accurate measure of SM success than follower counts alone.

Filed under CRM, Social Media Tagged with Effective Social Media Campaigns, Invite me list, Invites welcome, Klout, Klout Score, SCRM, Social Chief, Social CRM, Social Media Best Practices, Social Media Campaigns, Social Media Connections, Social Media Connections Campaigns, Social Media Followers, Social Media Friend Campaigns, Social Media Influence, Social Media Influence Calculations, Social Media Influencer, Social Media Influencer Score, Social Media LIFT, Social Media Like Campaigns, Social Media Marketing, Social Media Measures, Social Media Metrics, Social Media Rank, Social Media Ranking, Social Media Reach, Social Media Rip-Offs, Social Media ROI, Social Media Sales, Social Media Scams, Social Media Score, Social Media Scorecard, Social Media Scores, Social Media Strategy, Social Media Value, social media viral campaigns, SocialChiefs, Top Linked, TopLinked, viral campaigns

M	T	W	T	F	S	S
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

Stevenjeffes: Customer Experience, Marketing, CRM, Corporate Innovation Blog

HOTEL SOLD OUT ?? – SOCIAL NETWORK YOUR WAY IN

When Persistency & Social Connections intersect with a World Class Hotel General Manager – anything is possible…

Social Networking Case Study

For Additional Information on This Topic

Share this:

Like this: