Think Your LinkedIn Profile is Strong? Prove it by measuring your E-R Score and Compare how you stack up amongst the LinkedIn Pros.

Think Your LinkedIn Profile is Strong?  Prove it by measuring your E-R Score and Compare how you stack up amongst the LinkedIn Pros.

Develop a Stronger LinkedIn Profile E-R Score to blow Away Your Competition and Supercharge your LinkedIn Profile and Presence like the Pros

With the recent introduction of LinkedIn endorsements comes an entirely new metric which helps you better determine your LinkedIn Profile & Online Brand Health – This new metric is the LinkedIn E-R Score.  This article will illustrate what your E-R Score says about you including the following:

Since the recent introduction of LinkedIn Endorsements, many people have been questioning the value of this new feature that many say is analogous to Facebook Likes.  Others say these endorsements are too easy to be of any value at all.

The following post will shed some light on these new LinkedIn Endorsements – their value, how to obtain them, how do they compare to LinkedIn Recommendations, etc.  All of this will help you determine the health of your on-line brand through a new brand quality metric I developed called your LinkedIn E-R Score.

1. What is your E-R Score & How DO you Calculate this New Metric? Simple – A LinkedIn E-R score is simply the combined total of your LinkedIn Endorsements + your LinkedIn Recommendations. My LinkedIn ER Score is 2,689 and is as follows –> 2,625 Endorsements + 64 Recommendations = 2,689 E-R Score.

    

2. Why is your E-R Score Important?  

A) Your E-R score is an indicator of how connected and active a brand you are on LinkedIn.

B) Your E-R score is an indicator of the quality of your capabilities and how dynamic you are

C) Recruiters use the number of Recommendations and Endorsements (your E-R score) you have as a proxy for determining how capable you are and how deep your skills are.

D) In general, the more interactive you are on LinkedIn and the higher quality your work, posts and relationship building efforts, the more Endorsements and Recommendations you will have vs. your competitors.

Benefits from receiving LinkedIn endorsements:

Since receiving nearly 3,000 recent endorsements I have received the following benefits:

1) Calls from headhunters and companies seeking to hire me has increased to 5-10 calls and e-mails per week from about 1-2 per week.

2) Phone calls seeking my consulting expertise has increased at least 2x

3) People following me on social media has increased dramatically

Questions about these LinkedIn Endorsement Benefits:

1) Have my skills, abilities, knowledge increased dramatically to warrant this level of recent endorsements? – perhaps.  But more importantly, I am now perceived as the hot LinkedIn brand where few others have achieved this level of 3,000+ Endorsements – certainly not my competitors. It has been like a snowball effect, the more endorsements I receive, the more I am endorsed.

2) Does the fact that I also have 65+ Recommendations help obtain this level of interest? – Very Likely. This is another level of distinction for me and my online brand – few others have this level of LinkedIn credentials (recommendations) as well.

The following chart demonstrates the type of activity my LinkedIn profile (brand) receives EVERY DAY:

  

3) Are Endorsements Equal or comparable in Weight to LinkedIn Recommendations? Short answer – no, not even close. Why…?

a)   LinkedIn Recommendations are at least 8-9x more important than LinkedIn endorsements according to recruiters I’ve spoken to recently.  Why – what was their reasoning…?

b)    These recruiters reasoned that LinkedIn endorsements are more impactful for the following reasons:

c)    According to these same recruiters, the best recommendations are those being written by clients and/or previous bosses as these add the most credibility to your LinkedIn E-R Score.  

d)   These same recruiters also think that supervisor testimonials are worth 2-5x than those recommendations provided by friends, colleagues, associates. Here are some examples of my 65+ recommendations:

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e) Endorsements, on the other hand, are comparable to Facebook Likes – they can be generated easy and fast without a great deal of thought or effort.  In general though, the more connections you have and the more active you are on LinkedIn, the more endorsements you will have vs. your competitors.

4)    How do you Boost Your E-R Score?

a) Post updates regular updates as I do in the following examples:

b)   Be an active connector and grow an extensive network as I do, shown in the following examples:

c)  Reply to likes or comments to your own post as shown by this example of mine below:

d)   Reply to viable and high priority LinkedIn e-mails as shown in my example below:

e)   Collect LinkedIn Recommendations for every great piece of work delivered soon after delivering it as I have shown above.

If you follow my advice, you will also start seeing these types of e-mails and LinkedIn activity on a daily basis:

Endorsement Levels:

Skills Endorsed – CRM:

Skills Endorsed – Marketing Strategy:

Top Skills Endorsed:

For Additional Information on this Topic

LinkedIn Profile Completeness & All-Star Profile Guide – Official LinkedIn Help documentation explaining profile strength, profile completeness levels, and the requirements for achieving an All-Star profile rating. LinkedIn Profile Level Meter Help

For Additional Information on this Topic

LinkedIn Profile Completeness & All-Star Profile Guide – Official LinkedIn Help documentation explaining profile strength, profile completeness levels, and the requirements for achieving an All-Star profile rating.
LinkedIn Profile Level Meter Help